From London to Tokyo, Mo’ Wax Records to Nike, hairdresser to brand heavyweight, Fraser Cooke’s inspired and fluid journey has taken him to where he is now. The Nike Global Energy Marketing Director exerts huge influence on the realms of streetwear, brand innovation, marketing and inevitably design. 1997, Cooke and streetwear pioneer Michael Koppelman opened The Hideout in London. It was perhaps the first genuine streetwear store outside of Japan. Soon after, they opened the sneaker store Foot Patrol. He has continued to grow and innovate, now holding one of the most important jobs at Nike. For over 25 years, Fraser Cooke has been at the leading edge of the merging of contemporary art and street fashion. Cooke was interviewed in Portland, OR on May 14, 2005.