Damon Way is an American designer, brand marketer, and entrepreneur. He was born in Portland, Oregon in 1971, brought up by his mother alongside younger brother, and professional skateboarder, Danny Way in San Diego, CA. He co-founded DC Shoes in 1994 and would go on to create a number of brands throughout the early 1990s such as Droors Clothing, and Dub Brand Outerwear. In 2008 he took up the position of Chief Brand Officer for Incase Designs. Damon most recently launched skateboarding apparel brand, FACT, a new brand idea deriving from familiar elements of music and skateboarding he experienced through the ’80s and ‘90s. Damon Way was interviewed in San Diego, CA on June 20, 2005.